1. I promise to consume the things that college kids consume.
2. I promise to stop generalizing college students.
3. I promise not to dangle an iPod as a prize.
4. I promise not to obsess about back-to-school.
5. I promise not to pretend to be someone I’m not.
6. I promise to start measuring my brand health on campus.
7. I promise to get “mobilized.”
8. I promise to rethink social platforms.
9. I promise to not make students create a video.
10. I promise to admit when I am wrong.
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