Thanks to Alice for pointing me to this article. It's informing us that 10 year olds in our culture are the new 15 year old.How is this happening?
Marketing! Tweens are becoming a primary target consumer for retailers.
"Advertisers have found that, increasingly, children and teens are influencing the buying decisions in their households - from cars to computers and family vacations. According to 360 Youth, an umbrella organization for various youth marketing groups, tweens represent $51 billion worth of annual spending power on their own from gifts and allowance, and also have a great deal of say about the additional $170 billion spent directly on them each year."
What are the implications, if any, on the church that has pumped millions of dollars into student ministry for 7-12th graders? Do we need Tween pastors in the middle of the Children's Pastor and the Middle School Pastor?
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Here's my new paradigm for tweeners: Middle school ministry should now include 5th, 6th, 7th and 8th grade ministry. This way we have middle school volunteers investing in the lives of students for four years. I don't think my church would ever buy this though.
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