eMarketer.com has identified four trends that highlight the online transition from tween (8-11 year olds) to young teens (12-14) here.
The four trends are: Socializing, Multi-tasking, Expectation of media anytime/anywhere, and growing influence on family purchase decisions. This quote caught my attention, "The tween/young teen demographic group has great potential for online marketers," says Ms. Williamson. "They are forming brand preferences, and they have comparatively less skepticism about advertising than older teens and adults."
This quote got me thinking that the church had better "belly up to the bar" and start hiring full-time, well paid Tween Pastors. If the marketing world is targeting them with their resources, why do so many churches neglect money and staff to this age group. High school used to be the place to dump money...now it's in the Tweens!
Wednesday, October 18, 2006
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3 comments:
I've thought about bringing up the idea at our church about student ministries overseeing our 5-6th grade ministry. This is such a key time in the lives of students and marketers are picking it up before the church is.
Amen to this blog! It has been needed for a few years. Do we as members of churches truly understand the culture? Do our investment dollars reflect this? Thanks for the chat today.
Joel - we've decided to follow the school system...Alice...I think I need to do a better job of letting people know what that there is more potential in jr. high!
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