Cool Milk?

Anastasia points us to milkmedia and their passion to help make milk "cool for kids" in schools through advertising artists on their milk cartons. My oldest son is now attending elementary school and I am dreading him growing up in a world where everything he consumes has to "be cool." Milk doesn't have to "be cool" or "blue" to drink. It's good for you. That's why you drink it.

This leads me to wonder and imagine what student ministry in the church will look like for these kids who are growing in a culture where milk now isn't part of a healthy diet, it helps out your social status.