four-year-olds on crystal meth

That's the phrase one person has used to describe the 79 million Millennials in this country. This is a great article written by a Millennial. In it she gives her thoughts on what needs to be true of an ad campaign to reach her and her peers. I think we've got something to learn about how to do student ministry from this article. Here are the steps and you've got to read the article to see her explanations.

Step one - Get our attention - Non-intrusive interaction.

Step two - Get them interested - Have a conversation, get viddy with it, blogs are best, focus on tools not networks.

Step three - Take the lead - Keep them updated, give them feedback, speak their language.

How does this change the way we lead Sunday mornings and weekly small groups? How does this change the way do retreats and large group events?