Kristen sent me this article, Buzz Focus: Cracking the Fickle Tween Code, written by Tina Wells, in which she discusses what marketers need to know to reach tweenagers.
She met with some tweens and here's what she came up with.
1. THEY LIKE ADS.
2. THEY LIKE PRODUCTS CELEBS USE, NOT ENDORSE.
3. E-MAIL IS SACRED.
4. THEY LOVE SAMPLES.
I particularly thing #2 is most insightful to reaching this age group with the gospel. We can't just be telling them about a relationship with God. Somehow we need to start doing ministry where we are living out in front of them what we are saying to them. It would be interesting to see how many of the above elements are present in churches trying to reach tweens.
Finally, if the business world is so keen on reaching this segment of society what does this mean for the church? Do we have strategies in place to reach tweens with the gospel? Are willing to put our money where our mouth is? Are our mouths even talking about tweens and reaching them, or are we just hoping our high school ministries do the job? Are we staffing these ministries to reach them with the gospel? Are we willing to up our budgets for higher quality brochures, etc...?
This article has challenged me to ask are we doing enough in our church to reach tweens. Any thoughts?
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