All Marketers Are Liars - 2

I came across this quote last night. This would make for an interesting discussion among pastors.

"If you care about the future of your company, you non-profit, your church or your planet, marketing matters. Marketing matters because whether or not you're in a position to buy a commercial, if you've got an idea to spread, you're a marketer.

Key fact: in 2003 pharmaceutical companies spent more on marketing and sales that they did on research and development. When it comes time to invest, it's pretty clear that spreading the ideas behind the medicine is more important than inventing the medicine itself."

Seth goes on to say that marketing works when the following steps are considered.

Step 1: Their worldview and frames got there before you did.
Step 2: People only notice the new and then make a guess.
Step 3: First impressions start the story.
Step 4: Great marketers tell stories we believe.
Step 5: Marketers with authenticity will thrive.