A new report suggests that over half of 12-14 years-olds have cell phones. What stood out to me in this report was the fact that marketers are no longer worried about tweens (12-14) in this area, but kids 10 and under! This short article got me thinking...If the business world sees kids under the age of 14 (especially late elementary) as their target group to reach, should the church? How much of it's resources does each local church put into reaching elementary and middle school age children? If the world they live in slams them with messages about how important they are in the global economy, what message is the church sending about how important kids are in the Kingdom of God? Are 10 year-olds the new age group the church must plan on reaching in the next 5-10 years? I will have a 10 year-old in 4 years! AHHH!
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