Getting their spiritual attention

Seth Godin had an interesting post about a story in the L.A. Times, "Overwhlemed By it All" For the 12-to-24 set, boredom is a recreational hazard. The LONG article in the L.A. Times is worth a read this week, but it's what Seth said that caught my attention, "If you're busy marketing like you've got my attention, you've already made a huge mistake."

What's the correlation in youth ministry? Are we busy teaching the Bible week in and week out like we've got their attention, or are we making a huge mistake? What does it mean to teach like you don't have their attention? How much will this multitasking generation change the way youth pastors communicate? How much more, because of their multitasking, do they need to be consistently fed from the Word of God week in and week out?

The thought that's continually running through my mind as to the first place begin is that the Word isn't going to get their attention until it has mine!