Jon the Canadian points us to the reason he fell in love with Starbucks (he doesn't like their coffee) and the reason his love is fading in an interesting letter here.
Starbucks was ahead of the curve when it created an "experience" for everyone, even those who don't like their coffee. They nailed the right brain function of design which Daniel Pink believes is going to be crucial to possess if you're going to make a difference in the future. It made a difference for Jon, but is it possible for Starbucks to start losing people because they are seeking so many avenues to make an influence in? How do you stay what made you who you are while seeking to grow? Jon proves the point that design matters and it can create tremendous amount of loyalty.
Saturday, August 19, 2006
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2 comments:
Thanks for the link/comments. Starbucks really manufactured a great atmosphere that is dying because someone decided to squeeze in sales pitches into the music (and the flyers by the milk & napkins, and the movie promotions, etc.)
The reverse is also true, though. I have had so man negative WalMart experiences because of the WalMart atmosphere - the employees seemed lazy, the store felt like a cold warehouse; I end up choosing to spend more money on other retailers that can design the atmosphere where I want to be - which apparently trumps what I want to get.
How do you think this applies to ministry? I suppose it could mean that by creating at atmosphere of belonging and a preferred environment, we'd have investment from, and the chance to invest into, those who don't actually want what you're trying to give?
Jon, you're right about ministry, the difference for us is we aren't creating the environment to sell them something, we're creating the environment because we love them!
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